ABOUT

Whitney Ricci

Founder & President

Areas of Expertise

Florida Homeowners and Property Insurance

Commercial Lines: Workers’ Compensation, General Liability, and Commercial Auto

Insurance Market Regulation and Legislative Advocacy in Florida 

Whitney Ricci is a licensed independent insurance agent with nearly two decades of experience in the industry. She began her insurance career in 2007 and founded Ricci Insurance Group LLC in Jacksonville, Florida in 2014, specializing in commercial lines and Florida property insurance. The agency has grown to more than 30 professionals and serves clients in all 50 states. 

Industry Standing and Carrier Relationships

Whitney serves as President of the Safeco Liberty Mutual National Agent Advisory Council. This is a formal advisory body in which a small group of agents provides direct input to the carrier on underwriting guidelines, market conditions, and national policy, giving participating agents visibility into how insurers make decisions that affect consumers.

Ricci Insurance Group holds Diamond Agency status with American Integrity Insurance, the carrier’s highest performance tier, which the agency has earned eight consecutive times. In 2024, Ricci Insurance Group was recognized as the Best Retention agency across American Integrity Insurance’s entire network. The agency also holds Platinum status with Progressive and Tower Agency status with Tower Hill. These are performance-based designations awarded by carriers to agencies that meet volume, retention, and quality benchmarks, and are not available to all agencies.

Legislative and Professional Involvement 

Whitney is an active member of the Florida Association of Insurance Agents (FAIA) and participates in Capitol Days, the association’s annual program in which agents meet directly with Florida lawmakers on insurance market legislation. In 2022, American Integrity recognized her with the Legislative Supporter of the Year award for her contributions to insurance advocacy in Florida.

Media & Podcasts

Whitney Ricci shares insights on insurance strategy, risk management, and business protection across industry podcasts and media platforms.

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